Empowering Rural India ThroughInterest Free credit Quality Products Smart Distribution Village Communities
“Buy today, pay later with zero interest - making everyday
essentials easier to afford.”“Providing reliable, quality products that enhance the standard of living.”“From ordering to delivery, we provide a convenient and efficient
doorstep service. ““Our community-driven Joint Liability Group (JLG) methodology helps
us deliver reliable, affordable, and doorstep services to every household.”
Delivering quality products, doorstep convenience, and financial support to communities across villages and small towns.
Our objective is to make quality products, services, and convenience accessible not only to urban populations but also to people living in small towns and villages.
We aim to deliver daily household essentials such as grocery items directly to consumer’ doorsteps on a simple and convenient Interest free credit basis.
To Achieve this, we use the Joint Liability Group (JLG) methodology by consolidating the monthly consumption needs of households and consumers.
Jigyasa Rurban is incorporated to solve the problems faced by underserved rural and urban households of India (also referred to as “Bharat consumers”) in the way they buy retail consumer products. We want to take the products, quality, service and convenience so far limited only to the urban masses to the people residing in smaller towns & villages. We have integrated JLG model to aggregate demand at the household level and to offer credit to consolidate monthly consumption at the consumer level.
Our innovative and community driven approach has earned recognition and appreciation from leading institutions, including the Institute of Rural Management Anand (IRMA), Indian Institute of Management Calcutta (IIM Calcutta), Indian Institute of Management Ahmedabad (IIM Ahmedabad), and the Gates Foundation, reflecting the project’s growing social and developmental impact.
Institute of Rural Management Anand
Indian Institute of Management Ahmedabad
Indian Institute of Management Calcutta
Gates Foundation
Building strong village communities through the Joint Liability Group (JLG) model.
Ensuring timely delivery of groceries and daily essentials to every household.
Orders are collected during regular Joint Liability Group (JLG) meetings, making the ordering process simple, convenient, and accessible for every member.
Reliable doorstep delivery ensures products reach customers quickly, safely, and conveniently.
Payments are collected digitally, making the collection process simple, secure, and convenient for every member.
Providing trusted brands and affordable products for everyday needs.
Our trusted technology partners provide innovative digital solutions, enabling secure, efficient, and scalable operations while supporting seamless business growth.

Providing quality groceries and essential household products to families across rural and urban communities.
Premium-quality cooking essentials for every household.
Everyday staples for daily use.
Refreshing beverages for every moment.
Authentic flavors and quality spices.
Nutritious grains and pulses for healthy living.
Trusted brands and ready-to-use products.
Products for hygiene and wellness.
Essential items for a clean and comfortable home.
Help us empower communities and create a better future for rural India.